Houdini FX · Projection Mapping · CES 2022
SK CES 2022
During my gap year I had the opportunity to participate in CES 2022 in Las Vegas. A huge immersive space, projection mapped across two walls (8012×2160), floor (6232×3788), and a tree (four 1920×1080 panels).
SK Group was recognized for its efforts by one of America's biggest trade show marketers. SK and six of its affiliates, including SK hynix, joined together to create the "Green Forest Pavilion," highlighting the company's Net Zero policy. The pavilion was praised for its use of immersive activities to inform visitors about eco-friendly technologies.
As a motion graphics intern I ran many R&Ds. Not every effect made it into the final output — only one did — but each was a great learning experience.
Show preview — wall projection
During my gap year I had the opportunity to participate in CES 2022 in Las Vegas. A huge immersive space, projection mapped across two walls (8012×2160), floor (6232×3788), and a tree (four 1920×1080 panels).
SK Group was recognized for its efforts by one of America's biggest trade show marketers. SK and six of its affiliates, including SK hynix, joined together to create the "Green Forest Pavilion," highlighting the company's Net Zero policy. The pavilion was praised for its use of immersive activities to inform visitors about eco-friendly technologies.
As a motion graphics intern I ran many R&Ds. Not every effect made it into the final output — only one did — but each was a great learning experience.
Disintegration Effect
We needed a disintegration effect for disappearing animals (visible around 01:30 in the show video). I achieved this through Vellum grains in Houdini with a customizable disintegration direction. The team ultimately went with Cinema4D X-Particles for production.
Ember Effect
Needed abstract embers for a scene. First version used POP Curve Force on hand-drawn curves; second version used POP Advect by Volumes.
The Approved Effect
This is the one that made it into final production! When viewers press "yes" to join the net zero journey, a particle trail effect activates — particles flowing down the walls and disappearing at a destination point on the floor. Achieved with a popwrangle: @P = minpos(1,@P);
